In the words of Paul Rand “Design is the silent ambassador of your brand.” Never underestimate the importance of good design for your business. It will instantly affect the first impression that people have of your company and the connection that a person has with your brand. Poor design can diminish your credibility and ultimately prevent people from trusting you and purchasing your product or service.
Now that we know this, we can recognise that it is essential for your business to stay on top of the ever-changing design movements and trends, to ensure that your design successfully communicates your brand and that your content stands out in the digital information overload we see today.
So, without further ado, let’s discuss the top 10 design trends predicted to take centre stage in 2019 that are sure to make your brand stand out.
1. Intense vibrant colours
Using other-worldly, vivid colours will continue to reign as a significant graphic design trend in 2019. Incorporating these colours into your content and brand design will certainly make you stand out and most importantly, grab viewers’ attention and create a memorable experience that they have with your brand.
2. Open Compositions
This trend is specifically prevalent in web design. Open compositions ignite the viewer’s imagination, embracing new possibilities within their mind. It can also encourage the user to spend more time on the website, providing a unique and interactive user experience. Thus, promoting a memorable experience with the brand.
It will still be a case of less is more with design in 2019, just with further emphasis on this. User-centric, simple, straight-forward graphical elements and typography in branding and content, are crucial for brands to use in 2019. Minimalistic design, specifically on websites, enables a pleasant experience for the user and ensures easy and clean navigation. With minimalistic design, one can also put more emphasis on the graphical focal points that are most important. The minimalistic trend has been especially applied to logo design in recent years. We have seen major brands simplify and strip down their logo further and further over the years, removing any graphical elements that are not necessary to represent their brand, leaving one iconic and importantly responsive logo.
4. Strong, bold typography
Big and bold typography is sure to be a focal point in many designs in 2019. Moreover, typography will play a more active role within designs, interacting with realism, photography and flat graphical elements. The benefits of maxi typography are 1. it’s significantly more impactful at capturing viewers’ attention and conveying the message of the graphic and 2. it’s much easier to see/read, particularly on smaller screens (mobile devices and tablets).
5. Creative gradients & duotones
We’ve seen a rise in using seamless gradients and duotone effects in recent years. This trend will continue to reign as a significant graphic design trend in 2019. However, these effects will be much more complex, incorporating more vibrant, unique colours and using different techniques to make the effects even more abstract and impactful.
6. Hand-drawn illustrations
Bespoke, hand-drawn illustrations will still reign as a popular design trend in the coming year. They bring originality and authenticity to any design, and allow for more creative freedom, encouraging the designers to stretch the boundaries on what can be created.
7. Negative space
This trend is not a new one, however it is still able to reign in the design world and is not going away anytime soon. There is something about the use of negative space within a design, which is aesthetically pleasing and almost intriguing. Using negative space creatively and effectively within a design, can significantly emphasise the graphical focal point or message being presented, ultimately making it pop!
8. Metallic Elements
Metallic elements overlaid on photographs or graphical images add depth, style and a touch of luxury to a design. This trend has most popularly been applied to package design in recent years and will continue to emerge in the next year. It can add a sense of exclusivity to the product, ultimately helping to entice the customer into buying it.
9. Authentic photography
Instead of using highly polished stock photography, we are starting to see more ‘real’ and ‘authentic’ looking photographs, that give the impression they were taken on a phone camera - un-edited. ‘Authentic’ looking photography gives your brand more originality and transparency. If a prospect sees less staged, clichéd photography within your content and branding, they are more likely to place trust in your business.
10. Flat design 2.0
The minimalistic flat design concept has been around for some time, but emerged as a trend significantly in 2012/13, largely due to the release of iOS7. Apple’s use of clean, flat design icons grabbed the attention of viewers and soon evolved as a substantial influence in the contemporary design world from there on forward. In recent years, flat design has evolved into what is essentially flat design 2.0, which incorporates the use of shadow effects and three dimensional textures. This shift is particularly better for usability and allows the design to be more adaptable and usable for most concepts. Due to this, we predict flat design 2.0 will continue to reign as significant design trend into 2019.
So, you now know some of the predicted design trends for 2019! However, don’t go away from this thinking you need to drastically change the entire current design of your brand and re-design all your content! The first step is to carefully evaluate whether using any of these design trends will positively impact your brand and user experience. If so, see if you can try to sync some aspects of these trends into your current brand identity and content, rather than starting from scratch. Most importantly, ensure that your brand’s key message and user experience are at the heart of all your designs.
Art and design is constantly evolving, particularly within the digital age we live in today, and it certainly won’t stop here. Hence why it is always good to keep your knowledge up to date on the latest design trends. So, we hope this article has been helpful for you and we look forward to you checking back to see the predicted design trends for 2020!
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