An estimated 82% of marketers have a sales enablement strategy in place, but if they’re failing to implement sales enablement best practices then they won’t be achieving optimal results.
In the digital era your buyers are performing their own research online before engaging with your salespeople. Your sales team is no longer the first point of contact, so it’s essential they adapt their selling techniques to fit in with the new customer journey.
You’re probably well used to measuring data at the top of the sales funnel i.e. your leads, traffic and conversions. But in order to run an effective sales enablement strategy, you need to be tracking another set of key metrics: Sales enablement metrics. This is the data that’s directly tied to sales activity and...
In a bid to reduce lengthy and costly sales cycles organisations are turning to sales enablement tactics. So much so that the market is projected to be worth some $2.6 billion by 2024.