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B2B inbound marketing is all about highly targeted content which is aimed at attracting individuals within another business or organisation to your business.

What is the difference between Inbound Marketing vs Outbound Marketing ? The simple truth is that traditional outbound marketing is becoming very outdated with the message your are broadcasting designed to interrupt your prospects and force your message on them, this is a costly method and yields much lower ROI...

You might have heard of the term “Inbound Marketing”, but aren’t entirely sure what it means, well this blog post will tell you exactly what inbound is and how to embrace this powerful approach to connect and engage with the modern buyer. Make sure you check out our full in-depth article on Inbound Marketing here –

A solid tech stack of Inbound Marketing tools can help you deliver, measure and optimise your campaigns to guarantee return on investment and success. Effective inbound marketing campaigns are all about generating qualified “good-fit” leads or MQL’s for your sales team to convert into customers. With inbound...

As inbound marketers, we know the ultimate purpose of inbound marketing is to attract new prospects, engage them with insightful content and delight them by delivering expert advice, products, and services. All without annoying or interrupting them. If this is news to you then consider checking out our guide to...

Content marketing helps you provide content focused on creating, publishing and distributing content intended for your target audience, all of which is rotted in content creation. In the age of instant information, customers have become savvy to the traditional techniques used by salespeople and are tired of them....

With traditional lead generating processes failing to get companies good results, many organisations are moving towards account-based marketing (ABM). 

The buyer’s journey has changed dramatically over the last 10 years. That doesn’t mean that people have diverged from their usual route to the shop, but the one that they experience when they are deciding where and what they are going to buy when making purchasing decisions. The proliferation of the internet means...

At Digital Media Edge we are passionate about the powers of the inbound marketing methodology. Technology is moving faster than ever and for many businesses, we understand keeping up has never been more daunting. We know, it would be wonderful to believe prospective customers will naturally fall upon our website...