An estimated 82% of marketers have a sales enablement strategy in place, but if they’re failing to implement sales enablement best practices then they won’t be achieving optimal results.
B2B inbound marketing is all about highly targeted content which is aimed at attracting individuals within another business or organisation to your business.
According to Forrester, 62% of marketers say they’ve been able to measure the positive impact of account-based marketing (ABM). Using account-based marketing metrics organisations have been able to build up concrete data about ABM’s positive performance.
Modern day B2B customers want something different from B2B sellers. They want a more omnichannel, frictionless buying experience and less direct interaction with salespeople until later in the sales cycle.
In the digital era your buyers are performing their own research online before engaging with your salespeople. Your sales team is no longer the first point of contact, so it’s essential they adapt their selling techniques to fit in with the new customer journey.
Account-based marketing software and tools are at the core of ABM success, from the core componenets of a CRM, through marketing automation and ad management. According to the ABM Leadership Alliance 73% of marketers plan to increase their account-based marketing budgets this year.
A customer relationship management system (CRM) is a great way to keep all the information you need on a prospect or customer in one place. This will include the basics such as their name, email phone number and their address.
By now, you’ve probably heard about Search Engine Optimisation (SEO) which must be kept in mind when uploading content. So, why is it important, how does it work and what are the benefits your business stands to gain when you have good search engine optimisation?
What is the difference between Inbound Marketing vs Outbound Marketing ? The simple truth is that traditional outbound marketing is becoming very outdated with the message your are broadcasting designed to interrupt your prospects and force your message on them, this is a costly method and yields much lower ROI...
Creating content that represents your brand and aligns with your buyer personas is crucial to sales enablement. Your marketing department is tasked with providing content for the top of the sales funnel as well as for your sales reps, as part of a sales enablement strategy.