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Content Creation: Is It Really That Important?

In the age of instant information, customers have become savvy to the traditional techniques used by salespeople and are tired of them. People simply don’t have the time to answer your cold call or to look at your marketing emails. Even if they did, people have wised up to these outbound methods.

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Understanding the Buyer's Journey

The buyer’s journey has changed dramatically over the last 10 years. That doesn’t mean that people have diverged from their usual route to the shop. But the one that they experience when they are deciding where and what they are going to buy when making purchasing decisions. The proliferation of the internet means...

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Essential Tips for Copywriting

Having the ability to write copy with the power to engage, inform and influence your audience is one of the most important tools to any marketer, especially for those embracing the inbound methodology

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Essential Guide to Writing Successful Blog Posts

Blog posts can be an excellent tool for your Inbound Marketing, however, it’s important that you learn how to start and how to write blog posts so that each of your articles support your business.

Without a blog, your SEO will drop, you’ll have nothing to promote on social media and you’ll have fewer pages to put...

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Stop Creating Content And Start Developing Digital Insights

As businesses, we have become fixated with “content creation” over the years, this may include curating interesting content for our audiences or documenting day to day life to share our story with our target market and customers. We then use our social media presence to share this content with our audience, maybe...

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Hashtag Best Use On LinkedIn – A Love Hate Relationship

Ah hashtags, love them or hate them, they’ve spread like the plague from their once confined home on Twitter to almost every other social platform. LinkedIn, Facebook, Instagram, if you scroll through your feed on any of these sites you’re almost certain to come across a torrent of hashtags. While they offer brands...

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10 Tips For Writing Engaging Social Media Posts

Taking on the world of social media can feel like a daunting task. One of the biggest questions businesses ask is “How can I make my content engaging?” Well, we have put together a handy list of social media engagement tips that you can use for your own content. From imagery to timing, you can utilise each platform...

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5 Of The Best Blog Post Styles To Increase Traffic And How To Master Them

Whether you’re a blogging veteran or you’re taking your first steps into the world of content marketing there’s one problem we all deal with at one time or another. You’ve spent countless hours and more cups of coffee than you’d like to mention creating posts on every topic you can think of. Channeling your blood,...

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