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B2B Inbound Marketing: Why every business needs this modern approach

B2B inbound marketing is all about highly targeted content which is aimed at attracting individuals within another business or organisation to your business.

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What is Account-Based Marketing?

If you run a B2B business or work in marketing or sales you will probably have heard the phrase “Account-Based Marketing”, but why is it becoming the go-to strategy for many businesses, what makes it so effective and how does it work?

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