B2B inbound marketing is all about highly targeted content which is aimed at attracting individuals within another business or organisation to your business.
There is no escaping that the benefits of Account-Based Marketing make it a real game-changer for B2B marketing teams. This laser-targeted approach gives greater ROI than any of the more traditional methods of marketing and sales. Make sure you check out our Step By Step Guide To Account-Based Marketing .
If you run a B2B business or work in marketing or sales you will probably have heard the phrase “Account-Based Marketing”, but why is it becoming the go-to strategy for many businesses, what makes it so effective and how does it work?