Category

According to Forrester, 62% of marketers say they’ve been able to measure the positive impact of account-based marketing (ABM). Using account-based marketing metrics organisations have been able to build up concrete data about ABM’s positive performance.

In the current uncertain climate account-based marketing (ABM) is gaining momentum. To stay afloat companies are realizing they need to shift resources towards a more targeted approach. There’s also growing recognition that ABM needs to keep pace with unprecedented change. And that your account-based marketing...

Recent studies reveal that 73% of marketers plan to increase their account-based marketing (ABM) budgets this year. They’re obviously seeing clear benefits. Since this is the case, should you be considering account-based marketing for your business?

If you run a B2B business or work in marketing or sales you will probably have heard the phrase “Account-Based Marketing”, but why is it becoming the go-to strategy for many businesses, what makes it so effective and how does it work?