Inbound Insights

As inbound marketers, we know the ultimate purpose of inbound marketing is to attract new prospects, engage them with insightful content and delight them by delivering expert advice, products, and services. All without annoying or interrupting them. If this is news to you then consider checking out our ultimate...

Let's admit it, 2018 has been a busy year for the world of digital marketing and life at Digital Media Edge has been no exception! 

In the words of Paul Rand “Design is the silent ambassador of your brand.” Never underestimate the importance of good design for your business. It will instantly affect the first impression that people have of your company and the connection that a person has with your brand. Poor design can diminish your...

Without a doubt the single most important part of LinkedIn is your profile. Whether you’re a salesperson, marketer or job seeker your profile is your chance to get your name out there and be found. Your profile is the first thing people are going to see when you connect with them or they find you in a search and...

Many of us spend a lot of time on social media and regularly use it to check reviews on products and services we’re thinking about using. However we tend to ignore the fact that other buyers are doing exactly the same for the products and services provided by the companies we work for.

As businesses, we have become fixated with “content creation” over the years, this may include curating interesting content for our audiences or documenting day to day life to share our story with our target market and customers. We then use our social media presence to share this content with our audience, maybe...

Ah hashtags, love them or hate them they’ve spread like the plague from their once confined home on Twitter to almost every other social platform. LinkedIn, Facebook, Instagram, if you scroll through your feed on any of these sites you’re almost certain to come across a torrent of hashtags. Personally, I’m what you...

Taking on the world of social media can feel like a daunting task. One of the biggest questions businesses ask is “How can I make my content engaging?” Well, we have put together a handy list of social media engagement tips that you can use for your own content. From imagery to timing, you can utilise each platform...

At Digital Media Edge we are passionate about the powers of inbound marketing. Technology is moving faster than ever and for many businesses, we understand keeping up has never been more daunting. Whereas it would be wonderful to believe prospective customers will naturally fall upon our website and come knocking...

Every business will have local competition, it goes without saying. Even if you are focused on a particular niche, there will likely be more established and longer running companies competing for your audience. However understanding your competitors can teach you a lot, and actually help leverage you above them in...