Inbound Insights

The buyer’s journey has changed dramatically over the last 10 years. That doesn’t mean that people have diverged from their usual route to the shop. But the one that they experience when they are deciding where and what they are going to buy when making purchasing decisions. The proliferation of the internet means...

Having the ability to write copy with the power to engage, inform and influence your audience is one of the most important tools in any marketers arsenal, especially for those embracing the inbound methodology. If you've not heard of inbound yet or would like to learn out more about it then check out our ultimate...

Let's face it, blogging can be hard! Even after spending hours researching, writing and stylising your post there's no guarantee your post will be a success story. Thankfully this handy infographic is here to help ease your blogging woes.

The world of social media is constantly changing and evolving. Social platforms are always introducing new features and tools for users to enjoy, which then brings new trends that brands need to consistently stay on top of. These trends certainly have an impact on how brands should be connecting with and marketing...

As inbound marketers, we know the ultimate purpose of inbound marketing is to attract new prospects, engage them with insightful content and delight them by delivering expert advice, products, and services. All without annoying or interrupting them. If this is news to you then consider checking out our ultimate...

Let's admit it, 2018 has been a busy year for the world of digital marketing and life at Digital Media Edge has been no exception! 

In the words of Paul Rand “Design is the silent ambassador of your brand.” Never underestimate the importance of good design for your business. It will instantly affect the first impression that people have of your company and the connection that a person has with your brand. Poor design can diminish your...

Without a doubt the single most important part of LinkedIn is your profile. Whether you’re a salesperson, marketer or job seeker your profile is your chance to get your name out there and be found. Your profile is the first thing people are going to see when you connect with them or they find you in a search and...

Many of us spend a lot of time on social media and regularly use it to check reviews on products and services we’re thinking about using. However we tend to ignore the fact that other buyers are doing exactly the same for the products and services provided by the companies we work for.

As businesses, we have become fixated with “content creation” over the years, this may include curating interesting content for our audiences or documenting day to day life to share our story with our target market and customers. We then use our social media presence to share this content with our audience, maybe...