Knowing how often to post to social media is a hidden key in making sure your posts reach your desired audience. While there's no definite answer to the question, there are some best practise rules you can follow as you develop what is best for you and your business.
There’s no magic formula and your success will be somewhat dependant on your followers demographic; age range, interests and social media habits, but following these simple tips is a great way to start.
As Neil Patel says,
If you post too infrequently, your audience will forget that you exist and you will quickly fade into the deep dark recesses of their minds. However, if you are posting too often, you will become a complete nuisance and they will dread seeing your posts overcrowding their feed.
It goes without saying that what you post is very important too, and all your posts should bring something useful and insightful to your audience.
This infographic tells you the recommended posting for various platforms:
How Often to Post on Twitter:
Unlike any other platform, Twitter is fast moving, and Tweets come in thick and fast across people’s timelines, it’s said that the average lifetime of a Tweet is only 18 minutes! Therefore, it’s essential that you post around 15 tweets per day. The content must be relevant and useful to your audience – don’t just post for the sake of it!
Engagement is also key with Twitter – engage with followers, engage with others in your industry, share other content from influencers within your industry, keep front of mind and make the experience personal to your followers.
How Often to Post on Facebook:
Facebook works much differently to Twitter, the demographic is older and posts have a longer lifespan. Quite the polar opposite to Twitter - Facebook can be unsuccessful if you post more than twice a day.
We advise that you stick to around 1 post per day while keeping content engaging, relevant and consistent.
Adding visual elements to posts will attract even more attention – great content is the key to success!
How Often to Post on Instagram:
It’s suggested that you post between 1 or 2 posts per day on the popular photo sharing platform, and some studies have suggested that your followers can grow by up to 56% by putting a post out every day!
With Instagram, it’s best to keep consistent and post regular content. However, don’t forget about the stories feature!
Instagram stories are a great way to boost engagement with followers through interactive features such as polls and Q&A’s etc. With stories, you can post as often or as little as you want – although stories can be muted so try not to spam your audience!
“If you make a habit of posting several times a day and then transition to only a few times a week, you will start to lose followers and generate less engagement per post. This means that the best posting frequency for Instagram is the posting frequency that you can consistently maintain for the rest of your natural life.” – Neil Patel
How Often to Post on LinkedIn:
LinkedIn is very much a business to business platform and a great way to engage with others across various industries.
The suggested number of posts for LinkedIn is 1 per day, posting any more than that can see a decrease in engagement.
Once again, keep content consistent, relevant and engaging!
Some Top Tips to Takeaway:
- Get into a routine & be consistent
- Think about your audience: when they are online? How often are they checking their social media profiles?
- Don’t just post for the sake of it
- Consider the type of content you’re posting, for example, the Facebook algorithm likes video and thus video content will be more visible
- Consider what time you’re posting
- Always offer your followers/customers value!
- Create social-first content
- Alter content for specific social media sites; what you post on Facebook will vary to what you post on Twitter
Want to discover how a good Social Media Strategy can Help your Business? Click here!
As well as how often to post, when to post can also have an impact on the results you get. Timings and demographics can also vary depending upon what platform you are posting to. Unfortunately, there's no perfect answer and people browse each social network differently!
Businesses may find different days and times work best for them. For example, Facebook and Twitter both see high engagement at 9:00 AM, whereas one of the best times to post on Instagram is 5:00 PM. While LinkedIn caters to B2B audiences, with an ideal posting time of 10:00 AM to 12:00 PM.
Sometimes it can be about trial and error to figure out what is best for you and your business!
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