Blog posts can be an excellent tool for your Inbound Marketing, however, it’s important that you learn how to start and how to write blog posts so that each of your articles support your business.
Without a blog, your SEO will drop, you’ll have nothing to promote on social media and you’ll have fewer pages to put valuable calls-to-actions that will generate inbound leads.
Perhaps you have tried to write a blog for your business, but struggling on where to start and what to do? Thankfully, this handy blog post is here to help ease your blogging woes!
What is a blog?
The term ‘blog’ is short for ‘web log’ and they began back in the 1990s as a way for people to share their thoughts and stories as an online journal on their own website which can then be shared with the rest of the internet.
But today, blogs are a great tool for companies and businesses to help answer customers pain points, creating content within an industry that you are knowledgeable in will give your customers value and in turn, they will trust you and keep coming back for more.
Following on from reading this blog post, there will be no reason as to why you can’t get started with your very own blog!
Some examples of blog post styles:
- The ‘How to’ post
- The List-based post
- The Curated Collection Post
- The SlideShare Presentation Post
- The Newsjacking Post
The ‘how to’ blog posts really give anyone the opportunity to blog, so long as you are knowledgeable on the area you are talking about.
If you have a specific area that you are an expert in, this is one of the best places to start, inform your readers in an engaging and friendly way. And since you’re an expert in your field, you’ll be able to reel off blog posts in no time!
How to write a blog post:
Understand your audience:
Before starting your very first blog post, you must have a clear understanding of your target audience, this is where your buyer personas really come in handy – consider what you know about your buyer personas and their interests when you’re coming up with topics for your blog posts, keep your customers at the heart of what you do.
What do they want to know about?
What will resonate with them?
Create your blog domain:
Once you’ve got your blog topics in mind and what your buyer personas are looking for, it’s now time to create your blog domain so that you can host every blog that you’ll write.
This requires choosing a content management system (CMS) and a website domain hosting service.
The CMS platforms available to you can manage domains, where you create your own website; and subdomains, where you create a webpage that connects to an existing website. Whether you create a domain or a subdomain to start your blog, you’ll need to choose a web domain hosting service after choosing your CMS.
This is true for every blogger to start their own blog on their website so it’s an important part of the process before actually writing out your posts!
How to register a Domain or Subdomain With a Website Host:
The name of your own blog domain will be entirely up to you – so long as the domain name doesn’t already exist on the internet, and will look like this: www.yourblogname.com.
But then if you want to create a subdomain off your own website for your blog then it may look like this: blog.yourcompany.com. This way your blog will be published on its own section of your company website.
Some CMSs offer subdomains as a free service, where your blog will live on the CMS, rather than on your own businesses website. However, in order to create a subdomain that belongs to a company website, you’ll need to register the subdomain with a website host.
Website hosting services can actually be pretty cheap, even to host an original domain. Here’s a few web hosting services you can take a look at:
Customise your blog theme:
Once you’ve set up your blog domain, your next step is to then customise the appearance of your blog to reflect the theme you’re planning on creating.
Perhaps you own a company that works within the agricultural sector? Shades of green would be a good place to start, giving a natural and rural feel to your blog. Green is a colour that people associate with nature and the outdoors.
However, if you already manage a website and are starting to write your very own first blog post for that pre-existing website, then it’s important that your blog is consistent with that existing website, both in appearance and subject matter.
Two things to include:
- Logo: either your name or your business logo, reminding your reader of who is publishing the content.
- About page: Think of this as your blog’s mission statement, which serves to support your company goals.
Identify your first blog post’s topic:
Before you rush away into writing anything, you’ll need to pick a topic for your blog post!
This topic can be fairly general to start with, for example, if you work in agriculture, you may want to do a blog post about the different types of agriculture. You may not want to jump right into a ‘how to’ article from the start, perhaps you’d just like to explain a little about the various aspects of the industry and expand a little on each type of agriculture.
If your first agricultural post is a ‘how to’, then here’s four sample types you could opt for:
List-based post: 5 tips for a great harvest
Curated collection post: 10 tractors and agricultural vehicles you should look into today
SlideShare presentation: 10 tractors and agricultural vehicles you should look into today
News post: new study shows X% of people don’t replace/maintain their tractors
Often your blog posts can cross over, and that’s okay, just figure out which style post is best suited for you and the topic and go from there. You can always mix up the style from post to post to vary the styles.
Come up with a solid working title:
Following on from coming up with your blog topic, you’ll want to come up with a good, solid title that will draw readers in!
Now, you may have a few title ideas in mind, however, it needs to be specific and guide your reader into what your post is about.
Your working title won’t necessarily be your final title, but it’s one you can work on and change as you go through the process of writing your blog post.
Your working title may start off as ‘the different types of agriculture’, but could evolve to ‘The Essential Guide to the 5 different types of Agriculture’, it starts off broad, but as your blog content becomes clearer, you are then able to get a clearer idea on what you want to title your post.
Write your intro:
Your introduction to any blog post has to be captivating, and it has to want to keep readers interested to carry on reading the rest of your post! Grab the readers’ attention – tell a joke, a funny story, be empathetic, or grip the reader with an interesting fact or stat.
Following on from your intro, you can then describe the purpose of the post and explain how it will address the readers problems or pain points, this will give the reader a purpose to carry on reading!
Organise your content:
Blog posts can often have a lot of information for the reader, and even the writer, the trick here is to organise all that information, so readers are not overwhelmed by the content.
- Create sections
- Use lists
- Offer tips
Just make sure your content is organised and structured!
We suggest creating an outline of content that you want to include within your blog post, that way you know where you’re heading with every section to write.
Write your blog post:
Now, some of you may be thinking that this is the very last step in your blogging process, however, it’s not.
But this is an important step, and you’ve taken time and effort to get here, you have an outline, you have a working title, a captivating intro, now it’s time to fill in the blanks. Use your outline to fill in the details and expand on points where needed.
Write about what you know, but do any additional research if needed, gather data, examples and valuable information that will validate your blog post further.
Edit & proof read your post:
You’re so close to completing your blog posting journey, but not just yet! The editing process of blogging is an essential step – don’t overlook it.
Ask people to proofread, they may see something you haven’t, a fresh pair of eyes is always handy! Go through and make any changes needed, you may find a sentence could be structured better, or you’ve rambled too much, or not written enough in some cases.
It’s always best to check before publishing – remember, you’re wanting to be a trust worthy source for your readers!
Every step of this guide will tell you that it’s an important or essential part of the blogging process, but that’s because it’s true. Every element will come together to create a successful blog post for you!
The formatting of your blog post is no different.
While the written content of your blog post is important, you’ll also want to make it visually pleasing to readers, use a relevant and appealing image for your featured image and add in, where appropriate, visual elements within the blog post. This way your post won’t become too text heavy and breaks down the words for the reader.
No one likes an ugly blog post, while it’s nice to have images and other visual elements, you want to ensure that headers and sub-headers and consistent in sizing and font.
Maintaining consistency is key, it makes your blog posts look more professional and easier on the eyes.
Topics & Tags:
Include topics and tags into your blog as they are a way of describing your posts, be specific and use keywords! These can really help your reader browse through different topics, for example, if they wanted to look at an entire topic based on tractors, they can click on the tag ‘tractors’ and pull up any of your blog posts that are included within the tractors tag.
Try not to go too overboard on your tags, but think of them as topics or categories, choose around 10-20 tags that represent all the main topics you are covering in your blog.
Insert a call-to-action (CTA) at the end:
At the end of every blog post you write, you should have a CTA that indicates what you want the reader to do next – perhaps you’re asking them to subscribe to your blog, download an eBook, register for an event or read a related article, and so on. Your CTA is not only important for you to generate leads, but it also offers further value and content to the reader of your blog.
For example, if you’re writing a blog post on how to get the most out of your harvest, you may want to include a downloadable guide on how to have a successful harvest!
Using CTA is a win win for everyone, readers want to learn more, and businesses want to generate leads to nurture!
Optimise for SEO:
Now that you’ve spent all that time going through the process of writing your perfect blog post, you’ll want it to be seen and read, SEO is an important factor in this!
Incorporate keywords, but don’t go overboard. If there are opportunities to include them in the text without having an impact on the reader, then do so. If you can make your URL shorter and more keyword friendly, then go for it!
Don’t try and cram keywords, Google is smarter than you think.
Things to look for:
- Meta Description:They are the descriptions below the post’s page title on google search results pages, they provide searchers with a short summary of the post before clicking on to it.
- Page Title and headers: If you’ve followed the formula outlined in this post, you’ll already have a working title that includes keywords. Your title must be catchy and most blogging sites will use your post title as the page title, this is an important element for on-page SEO.
- Anchor text: Anchor text is the word or words that link to another page – either on your website or on another website.
- Mobile optimisation: Mobile devices are the way most consume content nowadays, ensure that your website is responsive and designed for mobile consumption.
Now that you’ve gone through all these essential elements, you’ll be well on your way to writing engaging, relevant and successful blog posts!
Simply follow our 10 top tips for creating a perfect blog post and you'll soon be on your way to blogging success. You can even download your own copy to take away at the bottom of the page!
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