What is Revenue Operations?
In the last few years, Revenue Operations (RevOps) has become one of the most talked-about topics in the B2B space, in this post we will look at what is revenue operations and why it is such a growing trend.
5 Sales Enablement Best Practices You Need to Adopt Right Away
An estimated 82% of marketers have a sales enablement strategy in place, but if they’re failing to implement sales enablement best practices then they won’t be achieving optimal results.
B2B Inbound Marketing: Why every business needs this modern approach
B2B inbound marketing is all about highly targeted content which is aimed at attracting individuals within another business or organisation to your business.
5 Account-Based Marketing Metrics To Have On Your Radar
According to Forrester, 62% of marketers say they’ve been able to measure the positive impact of account-based marketing (ABM). Using account-based marketing metrics organisations have been able to build up concrete data about ABM’s positive performance.
B2B Sales Enablement: Empowering Sales Teams to Close More Deals
Modern day B2B customers want something different from B2B sellers. They want a more omnichannel, frictionless buying experience and less direct interaction with salespeople until later in the sales cycle.
Video Email Marketing: Why Should You Include Videos in Your Emails?
Have you ever considered the concept of using video within your emails? If you haven’t, then you really should consider adopting video email marketing.
You may be looking at this thinking that email is dead within marketing, but that simply isn’t true. Email marketing remains the best way to attract and even retain customers.
Video marketing as a whole:
Video marketing is the use of videos to promote and market your product or service to increase your digital and social platforms. Videos can be used to educate your customers and reach your audience with a new medium.
According to research carried out by HubSpot, video content performs much better than any other type of content, with email and newsletters coming in at second best – so why not combine the two?
Sales Enablement Strategy: Some Key Elements to Consider
In the digital era your buyers are performing their own research online before engaging with your salespeople. Your sales team is no longer the first point of contact, so it’s essential they adapt their selling techniques to fit in with the new customer journey.
How Account-Based Marketing Software can power up your ABM Strategy
Account-based marketing software and tools are at the core of ABM success, from the core componenets of a CRM, through marketing automation and ad management. According to the ABM Leadership Alliance 73% of marketers plan to increase their account-based marketing budgets this year.
How Can A Customer Relationship Management System Help My Business?
A customer relationship management system (CRM) is a great way to keep all the information you need on a prospect or customer in one place. This will include the basics such as their name, email phone number and their address.