In our previous blog post, What is Revenue Operations?, we explored how the Revenue Operations (RevOps) framework can align B2B go-to-market teams with goal responsibility to drive revenue growth. While driving revenue is the ultimate goal, Revenue Operations Ops is also responsible for measuring other factors contributing to revenue growth. In this guide we reveal the nine key Revenue Operations metrics that are crucial for B2B revenue growth.
The most successful businesses understand the importance of quality customer experience (CX) across the customer lifecycle.
Furthermore, an enhanced customer experience is a key differentiator in an increasingly competitive market, attracting new buyers whilst also supporting customer retention. According to Tallyfy, between 25% and 40% of all revenue comes from return customers and, per visit, returning customers drive 3 to 7 times the revenue of first-time visitors.
In this quick guide to Revenue Operations (RevOps) by customer life cycle, we'll explore how RevOps can enhance your customers' experience, lengthen their life cycles and increase their lifetime value.
If you’re ready to operate your business more efficiently and unlock additional growth opportunities, it’s time to implement a Revenue Operations (RevOps) approach. But where to start? The following four foundational components are the four key stages of your successful Revenue Operations implementation:
In the last few years, Revenue Operations (RevOps) has become one of the most talked-about topics in the B2B space, in this post we will look at what is revenue operations and why it is such a growing trend.
An estimated 82% of marketers have a sales enablement strategy in place, but if they’re failing to implement sales enablement best practices then they won’t be achieving optimal results.
B2B inbound marketing is all about highly targeted content which is aimed at attracting individuals within another business or organisation to your business.
According to Forrester, 62% of marketers say they’ve been able to measure the positive impact of account-based marketing (ABM). Using account-based marketing metrics organisations have been able to build up concrete data about ABM’s positive performance.
Modern day B2B customers want something different from B2B sellers. They want a more omnichannel, frictionless buying experience and less direct interaction with salespeople until later in the sales cycle.
Have you ever considered the concept of using video within your emails? If you haven’t, then you really should consider adopting video email marketing.
You may be looking at this thinking that email is dead within marketing, but that simply isn’t true. Email marketing remains the best way to attract and even retain customers.
Video marketing is the use of videos to promote and market your product or service to increase your digital and social platforms. Videos can be used to educate your customers and reach your audience with a new medium.
According to research carried out by HubSpot, video content performs much better than any other type of content, with email and newsletters coming in at second best – so why not combine the two?