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9 Ways You Can Use Twitter To Boost Your Business

So many brands and businesses put a lot of time and energy into Twitter, but don’t get the results they want – if this sounds like you, then fear not, this helpful blog post will give you some tips on how to improve your Twitter game.

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A Quick Guide to Inbound Marketing vs Outbound Marketing

According to Forbes, the average person is exposed to around 4,000 – 10,000 ads each day, which, as you can imagine, is rather annoying for both the consumer and you as the seller – the consumer doesn’t want to be inundated with useless information, while you wish to bring in new leads and generate sales, and not...

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How Can A Customer Relationship Management System Help My Business?

As your business grows and the details you collect on customers grows ever larger, it is likely that you will need somewhere to store and access them easily. But is there anything out there which provides such an amazing service? 

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Content Creation: Is It Really That Important?

In the age of instant information, customers have become savvy to the traditional techniques used by salespeople and are tired of them. People simply don’t have the time to answer your cold call or to look at your marketing emails. Even if they did, people have wised up to these outbound methods.

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How Often to Post on Social Media: The Million Dollar Question

Knowing how often to post to social media is a hidden key in making sure your posts reach your desired audience.  While there's no definite answer to the question, there are some best practise rules you can follow as you develop what is best for you and your business. 

There’s no magic formula and your success will...

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Understanding the Buyer's Journey

The buyer’s journey has changed dramatically over the last 10 years. That doesn’t mean that people have diverged from their usual route to the shop. But the one that they experience when they are deciding where and what they are going to buy when making purchasing decisions. The proliferation of the internet means...

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Essential Tips for Copywriting

Having the ability to write copy with the power to engage, inform and influence your audience is one of the most important tools to any marketer, especially for those embracing the inbound methodology

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