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Who Is The Ideal Buyer Persona For Your Business ?

In my last article I spoke at length about the power of embracing a "buyer centric" model for business growth.

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How Often to Post on Social Media: The Million Dollar Question

Knowing how often to post to social media is a hidden key in making sure your posts reach your desired audience.  Whilst there is no definite answer to the question there are some best practise rules you can follow as you develop what is best for you.  Your success will be somewhat dependant on your followers age...

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Understanding the Buyer's Journey

The buyer’s journey has changed dramatically over the last 10 years. That doesn’t mean that people have diverged from their usual route to the shop. But the one that they experience when they are deciding where and what they are going to buy when making purchasing decisions. The proliferation of the internet means...

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Copywriting Do's and Don'ts - 10 Tips for Success [Infographic + Download]

Having the ability to write copy with the power to engage, inform and influence your audience is one of the most important tools in any marketers arsenal, especially for those embracing the inbound methodology. If you've not heard of inbound yet or would like to learn out more about it then check out our ultimate...

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10 Tips for Creating the Perfect Blog Post [Infographic + Download]

Let's face it, blogging can be hard! Even after spending hours researching, writing and stylising your post there's no guarantee your post will be a success story. Thankfully this handy infographic is here to help ease your blogging woes.

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5 Social Media Marketing Trends to Know for this Year

The world of social media is constantly changing and evolving. Social platforms are always introducing new features and tools for users to enjoy, which then brings new trends that brands need to consistently stay on top of. These trends certainly have an impact on how brands should be connecting with and marketing...

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5 Top Tips for Improving your Inbound Marketing Campaigns in 2019

As inbound marketers, we know the ultimate purpose of inbound marketing is to attract new prospects, engage them with insightful content and delight them by delivering expert advice, products, and services. All without annoying or interrupting them. If this is news to you then consider checking out our ultimate...

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2018: A Year in Review

Let's admit it, 2018 has been a busy year for the world of digital marketing and life at Digital Media Edge has been no exception! 

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Top 10 Graphic Design Trends To Know For 2019

In the words of Paul Rand “Design is the silent ambassador of your brand.” Never underestimate the importance of good design for your business. It will instantly affect the first impression that people have of your company and the connection that a person has with your brand. Poor design can diminish your...

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